Interview with Del Giacco: A New Vision for ClickCucina, the Luxury Made in Italy Portal

It's a time of great change for ClickCucina.com, the portal specializing in Italian-made kitchen products. We had the opportunity to interview Del Giacco, the new CEO, to learn about his vision and plans for relaunching this important brand.

Welcome, Del Giacco! Can you tell us your vision for ClickCucina?

I'm truly excited about this new challenge. ClickCucina.com is a brand with great potential, but it needs to be restructured to become the benchmark for luxury Made in Italy kitchen and furniture. My goal is to relaunch the portal, improving the customer experience and optimizing logistics through a change of provider.

What will be the first steps to achieve this goal?

First, we'll be working on a complete overhaul of the website's user experience. We want to make navigation more intuitive and engaging, guiding our customers to discover our Made in Italy excellence. At the same time, we'll focus on logistics, identifying a new partner who will allow us to improve delivery times and service quality.

What are the flagship products you would like to promote?

ClickCucina.com specializes in a wide range of kitchen products, from induction cooktops to hoods, including kitchen appliances and cookware. But we don't stop there: we also want to highlight our selection of chairs, sofas, and tables, all rigorously made in Italy and crafted by master craftsmen.

What will be the main marketing strategies to achieve your goals?

We will focus heavily on online communication, leveraging social media channels and our blog to share the story and values ​​of the ClickCucina brand. We will also invest in targeted search engine optimization and advertising campaigns to increase the portal's visibility and attract new customers.

Finally, what are your long-term plans?

Our vision is to become the undisputed reference for all lovers of luxury Made in Italy kitchen and furniture. We want to offer our customers a unique experience that makes them feel part of a community of true Italian style enthusiasts. This is just the beginning of a journey of growth and innovation that we are deeply excited about.